About Us

Founded in 2008 and based in Tel Aviv and New York, Bees & Pollen LTD is the first social data optimization company to reach market, and the only company supporting automatic real time optimization going far beyond simple A/B testing scenarios.

We were Selected most likely to make money soonest at DEMO 2011 and are proud to declare we are also the 1st company to offer optimized user experience using the Facebook social graph.

The HoneyLizer – our optimization platform – uses Proprietary real-time algorithms operating on Facebook social data accessible to app developers as per their user’s permissions. It is designed to dramatically increase performance of the three key metrics that makes successful social game: Monetization, Virality and Engagement by identifying behavior/app options correlations hidden to the naked eye and automatically translating them into the higher conversion rates.

With a Minimal time to market (short set-up and bootstrapping period), Bees and Pollen's vision is to facilitate the creation of optimal apps which present relevant content to individual users based on their social profile and preferences. We believe that smart use of users’ social data is essential for the future of many online industries and is bound to fundamentally change the market.

The HoneyLizer works directly with the Facebook API, but is not limited to Facebook games and Facebook connect sites; the HoneyLizer is an open system that can optimize games, apps or corporate/brand marketing campaigns using social data from any other social network database.

Bess & Pollen was founded by:

Udi Baron (CTO & Co-Founder)
Computer Brainiac
Author of Jajah’s product core code
Inventor (patent pending)
Social networks enthusiast!

Yaron Cohen (CEO and Co-Founder)
Business Brainiac
Experienced director and investor
Q.A maven
Computer games champ!