Frequently Asked Questions
The HoneyLizer Platform
-
How does the HoneyLizer platform differ from A/B testing tools?
The HoneyLizer is not an A/B Testing platform, although it uses a method that somewhat resembles A/B testing for the initial learning. everything that happens afterwards is considerably different. A/B Testing tools test several different options for some time, in order to let you find and apply the best possible option, with the highest response rate. However, it is always only one option that is choosen and served to all users - "One size fits all". The HoneyLizer platform goes beyond the conventional A/B Testing by enabling game companies to serve their users with multiple contents simultaneously and in the most effective way.
While A/B Testing tools require, once the testing is complete, to choose one option and use it to get the optimization, the HoneyLizer is automatic and real-time. The results received don't require your analysis and further work - instead, the users are sent to the option they are most likely to convert on automatically by the system.
For every user's profile, The HoneyLizer targets the best content on which the user is most likely to respond. The combination of Facebook user's profiles and the ability to target several contents at once enables The HoneyLizer to optimize the key metrics of your game (Monetization, Virality and Engagement) in real time, without the need of having to know any previous data on the user.
In addition, while A/B testing is time consuming and requires resources your company doesn't always have, The HoneyLizer enables you to perform all the tests that you want on a single friendly admin.
back to top
-
How does the HoneyLizer differ from social analytic tools?
Social analytic tools provide high visibility into your game's data. Through manual analysis of that information you can find the weak spots that need improvement. Once you find such spot (for example - a low response rate to invitations), you are looking to test & optimize this feature.
However, at Bees and Pollen we focus on the next step. Gathering information is valuable indeed, and we also provide that; But it is what you do with this information that matters. Bees and Pollen platform not only transform this valuable data into an actionable data but also and foremost perform the action itself.
The HoneyLizer provides your game with an ongoing and automatic optimization solution for various contents in a simple and straightforward way.
Furthermore, the HoneyLizer often finds patterns that the best human analysts miss. It has the advantage of a sophisticated automated tool, performing deep analysis to vast amounts of data - over 60 attributes.
back to top
-
What reports does the HoneyLizer produce?
The HoneyLizer provides the following reports:
- Traffic - for each element and customization.
- Element - Any game feature you would like to optimize (Payments page, Invitations, Notifications etc...)
- Customization - Any content that you would like to change within an element (Colors, Text etc...)
- Conversion rates - A graph comparison of the HoneyLizer performence vs. Benchmark performence (without the HoneyLizer)
The above reports are given to you in various granularities: high level to low-level per customization.
back to top
-
How does the optimization process work?
The HoneyLizer optimization process is based on tracking Facebook users' conversions through self-learning algorithms. The algorithms look for the significant differentiators between users' responds to various customizations. Through tracking users' conversions, The HoneyLizer optimization platform enables you to display the most effective customization for each user without the need of user history.
back to top
-
What is considered conversion? How can you measure virality for example?
The HoneyLizer enables you to determine and define the best conversion for your game. For example, virality conversion can be when a new user clicks on an optimized invitation from a friend or when the player himself presses on the optimized incentive to send the invitation. We believe that different games have different needs, and as such, different measures for success. The HoneyLizer is an open system, enabling you to define, measure and optimize any feature that is relevant to your application.
back to top
-
How many Facebook attributes does the HoneyLizer use?
The HoneyLizer makes use of Facebook users' data in order to self-learn and track conversions. Depending on your Facebook app permissions, the range of attributes can vary from 30 to over 60 different user attributes.
back to top
-
Is there real advantage in using 60+ attributes over good old demographics? Isn't it better and simpler to target users by their demographics?
Targeting by demographics might be very tricky on Facebook:
- Less then 50% of the users disclose their age.
- Some games apply mostly to one gender. For example, Bingo players are 90% women.
- Users who have the same demographics characteristics may differ from one another on many issues such as interests, hobbies, profession etc... For example, a 30 years old artist from Chicago might react different to contents than a 30 years old heavy sports fan from Chicago. Targeting the most relevant content for each user may significantly improve his or hers personal experience and thus, the conversions and revenues on your application.
back to top
-
How soon can I see the improvement?
With the HoneyLizer, the short learning process starts from the first conversion, and we usually recommend one week for the system to learn users' behavior in different times of the week (weekend hours, day/ night, est.). After this first week, the system can be set to optimize your application and you should start to see improvement from this stage and on. The HoneyLizer's real time abilities dramatically shorten the time which is required for your application to perform better.
back to top
-
How frequently is the data updated?
The HoneyLizer optimization platform refines and analyzes each and every new conversion into an accumulated data on a daily basis. This short timeframe provides you with an up-to-date fine-tuned performance that is fully aligned with the latest users' conversions on your application.
back to top
-
How do I know if the Optimization process is working?
As part of the HoneyLizer optimization process, a small percentage of users are constantly directed to an objective benchmark with customizations pre-defined by you. The benchmark may be your default page or random choice between all the options. The platform's reports allow you to compare between the benchmark and the optimized traffic in real time.
back to top
-
Is there any danger to my app if the HoneyLizer platform fails to react from any reason?
The HoneyLizer platform bundles a fault-tolerance mechanism with 100% uptime guaranteed. In case of any system failure, a default result (pre-configured by you) is served to the users till the system recovers.
back to top
-
Do you support other social networks?
Yes. The HoneyLizer can be easily applied to any social data platform, including social networks, app stores, CRM and more.Contact us for more info.
back to top
-
How much will it cost me?
We provide the first month as free evaluation period for every game with a minimum of 200k MAU. Following the evaluation period we charge a performance based revenue share. Contact us for more details about Bees and Pollen's business model.
Instrumentation
-
How long does the integration process takes?
The HoneyLizer can be integrated with your application in about 2-3 hours of development. Our team provides full support during the process.
back to top
-
Where is the HoneyLizer installed?
Like any other software that you own, the HoneyLizer optimization platform can be installed on any server.
To get you started quickly the platform will initially be installed on dedicated servers on Amazon cloud. However, you are free to install it on any server you like.
back to top
-
Can I use the HoneyLizer for in-game features?
Yes. The HoneyLizer is designed to optimize any in-game feature that you like. By integrating a simple JavaScript snippet with your desired user conversion notification, you can optimize any in-game element of your social game.
back to top
-
Which Facebook access permissions does the HoneyLizer require?
The HoneyLizer is designed to work best for Facebook user attributes and conversions. The available attributes are subjected to the access permission your social game requires and approved by the user.
The HoneyLizer can function using any access permissions you have today. Even with the no special permissions the platform can use over 30 attributes. However, by asking for more permissions you can reach over 60 user attributes that may improve the optimization process even further.
back to top
-
Is it possible to add new options to a feature during the optimization process?
Yes. Once you add a new option to a running process, the platform will operate the same. Thanks to the platform's ongoing testing process, new options you enter the system will always get bootstrap traffic (some percentage of the traffic always goes to bootstrap) and will be used for optimization once the HoneyLizer learns enough about it.
back to top
Privacy
-
Does the platform keep Facebook's privacy policy?
Yes. Privacy is a major issue when it comes to Facebook data! Facebook prohibits any user data to be shared with any other 3rd party. This is the reason the HoneyLizer was designed and developed from the ground up as independent software that is given to you and can be used by you only.
back to top
-
Who owns the data? Do you have access to my data?
You and you alone own the data and have access to it. Bees and Pollen platform runs under dedicated servers who are accessible to you only. Bees and Pollen doesn't have access to any data within those servers, thus maintaining Facebook stringent privacy terms.
back to top
-
What is your privacy policy?
Bees and Pollen Privacy Policy
back to top