Bees and Pollen - Optimizing Social Games
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What is Bees and Pollen?
Bees and Pollen is a Real Time Optimization platform specifically built to increase the performance of the metrics behind Social Games.
The challenges facing game developers
Why Bees and Pollen?
In the fastest growing industry in the history of entertainment, it is hard to stay competitive against the big players in the market.
Zynga:
40% market share.
Next four big companies: 15-20%.
All others: 40-45%.
40% market share.
Next four big companies: 15-20%.
All others: 40-45%.
Why Bees and Pollen?
Small and medium developers alike are required to crack up the social gaming holy trinity in the face of an industry that is getting much closer and harder.
Sep/2010 - restrictions on Viral channels.
Jul/2011 - Facebook Credits.
Jul/2011 - Facebook Credits.
Tools in the Market
A/B testing
Disadvantages:
+ Requires time and resources
+ Always goes for a SINGLE statistically best option
+ Not real time!
Social analytics
Disadvantages:
Requires MANUAL analysis and implementation of the data.
Tools in the Market
How do we do it?
By tracking of social profiles and conversions, Bees and Pollen Automatically serves the most relevant content for each user based on his/her social attributes.
Bees and Pollen's added value!
Sign up for a free demo!
